The Drawer is an application which aims at helping people coordinate their clothes to create personalised & trendy outfits.
Whether it’s for a special occasion or just to get inspiration, the virtual wardrobe gives you ideas on what to wear based on your real wardrobe and even comes up with curated recommendations to refine your look.
Enable anyone, anywhere to use instantly styling services.
UX Research - Information Architecture - Interaction Design - Usability Evaluation - Visual Design
The Design Thinking Process
Users would like to use styling services. However, according to our SWOT analysis, such services are:
Only available upon request
Mostly based on purchasing new items
Create an app that helps people coordinate their own clothes and recommend them new items matching their wardrobe.
In order to prove my initial hypothesis to be true and make key design decisions for my product, I conducted remote interviews with participants from my target audience, so as to identify their needs, goals & frustrations.
Thanks to my research, I discovered that:
People need inspiration about how to coordinate their clothes.
People want to maximize the utility of their own wardrobe.
People don’t have time to communicate with a stylist.
In order to paint a comprehensive picture of who I was designing for, I created two characters representing our target audience: Karl & Victoria.
User flows & User journeys
Before mocking up my designs, I sorted my user journeys & user flows, based on their success criteria. The main focus was to make users reach their final destination in just a few simple and fast steps.
Iterative process of design
In order to assess the application’s usability, I conducted moderated in person and remote tests over two days with potential users.
My test objectives were to evaluate the app through its five core components: learnability, efficiency, memorability, errors and satisfaction.
Once I received the feedback from my users, I created an affinity map in order to organize the data collected. Thus, I was able to discover several issues with the app that I rated by using Jakob Neilsen's Heuristic Evaluation.
Now that I knew how severe each issue was, I was able to refine my design accordingly.